MY APPROACH
I’m a Digital Designer and Creative Technologist who treats generative AI as an advanced design material and never a shortcut for thinking. Shaped by my ITU master’s thesis (The Augmented Designer) and innovation consulting at Devoteam and Deloitte, I bridge deep ethnographic research with rapid, hands-on making. By anchoring Figma prototypes, AI workflows, and vibe coding in real-world user insights, I design around genuine human needs rather than generic algorithmic defaults. Here, my case studies show how messy field research evolves into sharp, purposeful digital products.
UI/UX DESIGN
Strategic interface architecture and user-centered interaction design.
APP DESIGN
Designing highly intuitive mobile applications with a focus on functionality and problem-solving.
BRANDING
Creating cohesive visual identities that communicate brand essence.
